For business owners who know their marketing isn't working but can't figure out why — I diagnose exactly what's broken and build the strategy to fix it.
You're running an online brand — ecommerce, coaching, digital products, or services — somewhere between $10K and $50K a month. You've been at this long enough to have tried things. Agencies. Courses. Freelancers. And the number on your dashboard stays exactly where it is.
You want someone to run your ads while you stay in the dark. The entire point of The Formation is that you walk away owning your marketing completely.
In 90 days you'll go from "I don't know why my marketing isn't working" to a clear system, sharp message, profitable ad structure, and organic direction — all integrated, all yours to keep and scale forever.
Most marketing fails for one reason — it's built on tactics before there's a foundation. The Unfiltered Engine flips this. We start with diagnosis — finding the actual problem, not the symptom — then build strategy from that foundation outward. You execute. I review. The strategy sharpens in real time.
Ten dedicated live sessions across 90 days. Every call has a clear job — no filler, no padding. Diagnosis, strategy, execution review, and handover.
After each session, a written summary drops into your Notion workspace — decisions made, direction set, next actions clear. Nothing gets lost between calls.
Direct access between calls for quick questions, execution check-ins, and live feedback on what you're running. You're never stuck waiting for the next session.
A complete audit of your positioning, messaging, content, paid ads, and funnel. You leave Call 1 with a named problem and the reason behind it — not a generic list of things to fix.
Your complete strategic roadmap built in Call 2 — positioning framework, messaging direction, content strategy, paid and organic integration. Built with you, not handed to you.
Six calls reviewing exactly what you've shipped — ads, content, copy, landing pages. Specific directional feedback every session. Strategy evolves based on your real data.
Delivered at Day 90 — a clear picture of what you've built, what you own, and a complete growth roadmap for the next 90 days. You leave the engagement with a plan, not a gap.
Done-for-you execution · Ads management · Copywriting · Technical setup. This is a consulting engagement — you execute, I direct. That's what makes the results yours to keep.
If we go through the full 90 days and you don't have a clear, working marketing strategy you completely own — I keep working with you until you do. No asterisks. No fine print. Either you leave with a strategy that works, or I don't stop.
This exists because the #1 objection I hear is "I've been burned before." This engagement ends with you owning everything we built. That's the point.
Agencies keep you dependent — that's their model. This ends with you owning everything we built. And if it doesn't work, I work with you for free until it does.
One 60-minute call roughly every 9 days, plus execution on your end between sessions. Most clients spend 2–3 hours a week. Built around a real business, not a course schedule.
If your marketing is wasting $1,000 a month in bad ad spend or missed conversions — most clients are losing more — this pays for itself in three months. And the strategy you leave with doesn't expire. The question is whether staying where you are costs more.
No. I build the structure and guide the execution — you run it. The point is you walk away capable, not dependent.
Then I keep working with you for free until you do. That's the guarantee.
Most clients have clarity within the first two weeks from the audit and strategy build alone. Measurable growth typically shows in weeks 4–8 as the system launches.
If you're running an online business — ecommerce, coaching, digital products, or services — and your marketing feels like guesswork, book the free call. I'll tell you honestly whether The Formation makes sense for your situation.
Book a free 20-minute audit call. I'll look at your current marketing setup and tell you honestly where the problem is. No pitch until it's clear this makes sense for you.
Free · 20 minutes · No obligation · Honest feedback either wayOr DM the word ENGINE on Instagram to get the full details sent to you.
@ibrahim.helwe